What steps are involved in a signage project?

There are many steps involved in a signge project – from planning, procurement, design and risk management, to installation, reporting and maintenance.

How to manage my signage network?

To ensure consistent branding and signage across your network, you need a comprehensive database to keep track of what branding you have at each site. You’ll also need a single point of contact to ensure nothing is lost across departments. Having this comprehensive information and reporting will allow you to plan for a long-term strategy, so you are always one step ahead.

How do I maintain my signage network?

It’s often difficult to keep all your signage assets in a permanently pristine condition, especially if you have a tight maintenance budget. Therefore, it is important to have a comprehensive asset database which allows you to track when your signage is due for maintenance or a repair, product warranties, and components used. Maintaining a good asset database will allow you to supply accurate information to the repair contractor, which will allow them to visit the site once and carry out the repair straight away, avoiding costly second visits. In many cases, this knowledge will allow you to troubleshoot the problem over the phone with the site manager, and perhaps resolve it without calling a repairer.

What are the risks of a signage project?

Component selection, quality control, council and landlord approvals, engineering, OH&S, Electrical certification and document management and communication. To unlock the most value from your signage program, it might help to speak to an independent specialist that knows the industry and isn’t aligned with a single manufacturer.

What are the benefits of digital signage?

Digital signage is an effective way to communicate and expand your reach to your customers, because it can interact with people in a way that static signage cannot. This type of signage gives you the ability to send targeted messages to your customers, wherever your site is, with the touch of a button. Digital signage allows you to create a user journey through your store or facility, delivering important information effectively and quickly. It won’t take long before you are earning ROI from a digital sign due to how flexible the communication is; to show a new message you simply update the content, however for a static sign there are new manufacturing and installation costs every time you wish to update your content.

What are the steps for a national rebrand?

Whatever the reason, undertaking a major rebrand program can be a time consuming, expensive and complex prospect. The first step to a successful rebrand project, is to identify which stakeholders in your company need to be involved, a budget will need to be set, and the scope of the project established. Quality assurance, council and landlord approvals, engineering, OH&S and electrical certifications all need to be documented throughout the process in order to mitigate risk where possible. Not all these skillsets will be readily available to you internally, so it’s good to know when to decide to seek a specialist consultant to help you. If you don’t have these internal resources with specialist knowledge, know how to mitigate the risks of a rebrand project, have relationships with the suppliers required to deliver the project, or have the time available, it’s definitely time to seek help.

What are Sky Signs?

Sky signs are one of the most permanent visible company advertisements available. These are the signs that sit atop a building to display a brand and are usually illuminated. The real estate of these signs is extremely high value, and it can be very expensive to access these areas. It’s important to carry out a site audit before any work is done, to make sure the location is suitable for your sign. The design of the sign then is a key element to success for your project, and there are many aspects to be considered to achieve the maximum impact.