{"id":17094,"date":"2022-06-09T06:21:03","date_gmt":"2022-06-09T06:21:03","guid":{"rendered":"https:\/\/www.signmanager.com.au\/?p=17094"},"modified":"2022-09-08T16:21:13","modified_gmt":"2022-09-08T06:21:13","slug":"simplifying-the-complex-rebranding-process","status":"publish","type":"post","link":"https:\/\/signmanager.com.au\/index.php\/simplifying-the-complex-rebranding-process\/","title":{"rendered":"Simplifying the Complex Rebranding Process"},"content":{"rendered":"<div id=\"post-header-section\" class=\"tatsu-YggVR8k1e tatsu-section  tatsu-fullscreen post-header-section casestudy-banner-section  tatsu-clearfix\" data-title=\"Header Section\"  data-headerscheme=\"background--dark\"><div class=\"tatsu-fullscreen-wrap\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"0px 0px 0px 0px\"}' data-padding-top='0px'><div class=\"tatsu-row-wrap  tatsu-row-full-width tatsu-row-one-col tatsu-row-has-one-cols tatsu-zero-margin tatsu-no-gutter tatsu-eq-cols tatsu-fullscreen-cols  tatsu-clearfix tatsu-7v4X24u2Lo\" ><div id = \"post-banner-section\" class=\"tatsu-row post-banner-section\" ><div id=\"post-banner-col\" class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-align-middle tatsu-column-image-none tatsu-column-effect-none post-banner-col tatsu-B5F4FNQ3KH\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-Trq6Sa0I7u  banner-text\"><div class=\"tatsu-text-inner   clearfix\" ><style>.tatsu-Trq6Sa0I7u.tatsu-text-block-wrap .tatsu-text-inner{width: 68%;text-align: left;padding: 0px 0px 0px 10%;color: rgba(13,14,61,1) ;}.tatsu-Trq6Sa0I7u.tatsu-text-block-wrap{margin: 0px 0px 0px 0px;}.tatsu-Trq6Sa0I7u .tatsu-text-inner *{color: rgba(13,14,61,1) ;}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-Trq6Sa0I7u.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}}@media only screen and (max-width: 767px) {.tatsu-Trq6Sa0I7u.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;}}<\/style>\n<h1>Simplifying the Complex Rebranding Process<\/h1>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image tatsu-bg-lazyload\" data-src = \"\"><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-B5F4FNQ3KH.tatsu-column{width: 100%;}.tatsu-B5F4FNQ3KH.tatsu-column > .tatsu-column-inner{background: linear-gradient(90deg, rgba(255,255,255,1) 24%, rgba(255,255,255,0.8) 37%, rgba(255,255,255,0.5) 51%, rgba(0,0,0,0) 68%, rgba(0,0,0,0) 100%);}.tatsu-B5F4FNQ3KH.tatsu-column{margin: 0px 0 0 0 !important;}.tatsu-B5F4FNQ3KH.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-B5F4FNQ3KH > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-B5F4FNQ3KH > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-B5F4FNQ3KH > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-B5F4FNQ3KH > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-B5F4FNQ3KH.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-B5F4FNQ3KH.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-B5F4FNQ3KH.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-bg-blur\" style = \"background-image : url(data:image\/jpeg;base64,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);\"\"><\/div><div class = \"tatsu-section-background tatsu-bg-lazyload\" data-src = \"https:\/\/signmanager.com.au\/wp-content\/uploads\/2022\/09\/shutterstock_2140843033-min-scaled.jpg\"><\/div><\/div><\/div><style>.tatsu-YggVR8k1e.tatsu-section{background-color: #323232;}.tatsu-YggVR8k1e .tatsu-section-background{background-image: url(https:\/\/signmanager.com.au\/wp-content\/uploads\/2022\/09\/shutterstock_2140843033-min-scaled.jpg);background-repeat: no-repeat;background-attachment: scroll;background-position: center center;background-size: cover;}.tatsu-YggVR8k1e .tatsu-bg-blur{background-repeat: no-repeat;background-attachment: scroll;background-position: center center;background-size: cover;}.tatsu-YggVR8k1e > .tatsu-bottom-divider{z-index: 9999;}.tatsu-YggVR8k1e > .tatsu-top-divider{z-index: 9999;}.tatsu-YggVR8k1e .tatsu-fullscreen-wrap{align-items: center;}@media only screen and (max-width: 767px) {.tatsu-YggVR8k1e .tatsu-section-background{background-position: center right;}.tatsu-YggVR8k1e .tatsu-bg-blur{background-position: center right;}}<\/style><\/div><div id=\"post-second-section\" class=\"tatsu-wDeMXIIpE8 tatsu-section  post-second-section casestudy-section1  tatsu-clearfix\" data-title=\"second section\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"70px 0px 70px 0px\",\"m\":\"50px 0px 50px 0px\",\"t\":\"60px 0px 60px 0px\"}' data-padding-top='50px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-has-one-half tatsu-row-has-two-cols tatsu-zero-margin tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-nyCk1mE-n\" ><style>.tatsu-nyCk1mE-n.tatsu-row-wrap > .tatsu-row{padding: 0px 0% 0px 0%;}<\/style><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-column-no-bg tatsu-one-half tatsu-column-align-middle tatsu-column-image-none tatsu-column-effect-none  tatsu-zTF22aXGK-\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" >            <div  class = \"tatsu-media-carousel tatsu-module clearfix  tatsu-l75c_vzJGx  tatsu-hide-laptop tatsu-hide-desktop\" >\n                <style>.tatsu-l75c_vzJGx .tatsu-carousel-col{padding: 0 15px;}.tatsu-l75c_vzJGx .tatsu-carousel{margin: 0 -15px;}.tatsu-l75c_vzJGx .tatsu-carousel-col-inner{height: 150px;}.tatsu-l75c_vzJGx .flickity-page-dots .is-selected{background: rgba(244,181,12,1);}@media only screen and (max-width: 767px) {.tatsu-l75c_vzJGx .tatsu-carousel-col-inner{height: 300px;}.tatsu-l75c_vzJGx{margin: 0 0 0px 0;}}<\/style>                <div class = \"tatsu-media-carousel-inner tatsu-carousel tatsu-variable-carousel\" data-variable-width = \"1\" data-infinite = \"1\" data-dots = \"1\" data-autoplay-speed = \"2000\" >\n                                                                                                        <div class = \"tatsu-media-slide tatsu-carousel-col\">\n                                    <div class = \"tatsu-media-slide-inner tatsu-carousel-col-inner\">\n                                                                                        <img class = \"tatsu-carousel-img\" alt = \"\" data-aspect-ratio = \"1.7814892136395\" src = \"https:\/\/signmanager.com.au\/wp-content\/uploads\/2022\/03\/pexels-marc-mueller-380769.jpg\" \/>\n                                                                           <\/div>\n                                <\/div>\n                                                                                    <div class = \"tatsu-media-slide tatsu-carousel-col\">\n                                    <div class = \"tatsu-media-slide-inner tatsu-carousel-col-inner\">\n                                                                                        <img class = \"tatsu-carousel-img\" alt = \"\" data-aspect-ratio = \"1.5005861664713\" src = \"https:\/\/signmanager.com.au\/wp-content\/uploads\/2022\/03\/pexels-proxyclick-visitor-management-system-2451566.jpg\" \/>\n                                                                           <\/div>\n                                <\/div>\n                                                            <\/div>\n            <\/div>\n        <div  class=\"tatsu-single-image tatsu-module align-left tatsu-image-lazyload tatsu-external-image tatsu-XhfXNXUCed   tatsu-hide-mobile tatsu-hide-tablet\" ><div class=\"tatsu-single-image-inner \" style=\"\" ><div class = \"tatsu-single-image-padding-wrap\" style = \"\" ><\/div><img class = \"tatsu-gradient-border\" data-src = \"https:\/\/www.signmanager.com.au\/wp-content\/uploads\/2021\/11\/bc7c954b5e8b9f07a82350d4e07116d44f50a717-1.png\" alt =\" \"  src =\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=\"  \/><\/div><style>.tatsu-XhfXNXUCed{margin: 0px 0px 20px 0px;}.tatsu-XhfXNXUCed .tatsu-single-image-inner{border-style: solid;max-width: 100%;}.tatsu-XhfXNXUCed.tatsu-single-image{transform: translate3d(0px,0px, 0);}<\/style><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image tatsu-bg-lazyload\" data-src = \"\"><\/div><\/div><\/div><style>.tatsu-row > .tatsu-zTF22aXGK-.tatsu-column{width: 40.1%;}.tatsu-zTF22aXGK-.tatsu-column > .tatsu-column-inner > .tatsu-column-pad-wrap > .tatsu-column-pad{padding: 0px 25px 0px 0px;}.tatsu-zTF22aXGK-.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: none;}.tatsu-zTF22aXGK- > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-zTF22aXGK- > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-zTF22aXGK- > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-zTF22aXGK- > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-zTF22aXGK-.tatsu-column{width: 100%;}.tatsu-zTF22aXGK-.tatsu-column > .tatsu-column-inner > .tatsu-column-pad-wrap > .tatsu-column-pad{padding: 0px 0px 0px 0px;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-zTF22aXGK-.tatsu-column{width: 100%;}.tatsu-zTF22aXGK-.tatsu-column > .tatsu-column-inner > .tatsu-column-pad-wrap > .tatsu-column-pad{padding: 0px 0px 0px 0px;}.tatsu-zTF22aXGK-.tatsu-column{margin: 0 0 0px 0 !important;}}<\/style><\/div><div  class=\"tatsu-column  tatsu-column-no-bg tatsu-one-half tatsu-column-align-middle tatsu-column-image-none tatsu-column-effect-none  tatsu-IBkz2nT-AR\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-1GoxghLV1q  \"><div class=\"tatsu-text-inner   clearfix\" ><style>.tatsu-1GoxghLV1q.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;color: rgba(13,14,61,1) ;}.tatsu-1GoxghLV1q .tatsu-text-inner *{color: rgba(13,14,61,1) ;}.tatsu-1GoxghLV1q.tatsu-text-block-wrap .tatsu-text-inner *{font-size : 22px;line-height : 25.78px;}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-1GoxghLV1q.tatsu-text-block-wrap .tatsu-text-inner{padding: 1px 10% 0px 10%;}}@media only screen and (max-width: 767px) {.tatsu-1GoxghLV1q.tatsu-text-block-wrap{margin: 30px 0px 30px 0px;}.tatsu-1GoxghLV1q.tatsu-text-block-wrap .tatsu-text-inner{padding: 0px 0px 0px 0px;}}<\/style>\n<p>Rebranding your business can mean different things to different businesses, depending on their individual needs and goals. But in general, rebranding is the process of refreshing or redefining your brand identity \u2013 including your name, logo, tagline, colours, messaging and overall look\/feel \u2013 to better reflect who you are as a company, appeal to your target audience, and stay competitive in your industry.<\/p>\n<p>Whether you\u2019re starting from scratch or simply updating your existing brand identity, rebranding can be a powerful way to breathe new life into your business and take it to the next level.<\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image tatsu-bg-lazyload\" data-src = \"\"><\/div><\/div><\/div><style>.tatsu-row > .tatsu-IBkz2nT-AR.tatsu-column{width: 59.9%;}.tatsu-IBkz2nT-AR.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: none;}.tatsu-IBkz2nT-AR > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-IBkz2nT-AR > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-IBkz2nT-AR > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-IBkz2nT-AR > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-IBkz2nT-AR.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-IBkz2nT-AR.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background tatsu-bg-lazyload\" data-src = \"\"><\/div><\/div><style>.tatsu-wDeMXIIpE8.tatsu-section{background-color: rgba(241,242,245,1);}.tatsu-wDeMXIIpE8 .tatsu-section-pad{padding: 70px 0px 70px 0px;}.tatsu-wDeMXIIpE8 > .tatsu-bottom-divider{z-index: 9999;}.tatsu-wDeMXIIpE8 > .tatsu-top-divider{z-index: 9999;}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-wDeMXIIpE8 .tatsu-section-pad{padding: 60px 0px 60px 0px;}}@media only screen and (max-width: 767px) {.tatsu-wDeMXIIpE8 .tatsu-section-pad{padding: 50px 0px 50px 0px;}}<\/style><\/div><div id=\"post-third-section\" class=\"tatsu-C9HZYKQ-JL tatsu-section  post-third-section grey-background-section casestudy-section2  tatsu-clearfix\" data-title=\"third section\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"70px 0px 70px 0px\",\"m\":\"50px 0px 50px 0px\",\"t\":\"60px 0px 60px 0px\"}' data-padding-top='50px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-w-_pfqovvD\" ><style>.tatsu-w-_pfqovvD.tatsu-row-wrap > .tatsu-row{padding: 0px 0% 0px 0%;}<\/style><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-column-no-bg tatsu-one-col tatsu-column-align-middle tatsu-column-image-none tatsu-column-effect-none  tatsu-fROsevS1Ct\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-fdzHDLGFvfO  \"><div class=\"tatsu-text-inner   clearfix\" ><style>.tatsu-fdzHDLGFvfO.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;color: rgba(13,14,61,1) ;}.tatsu-fdzHDLGFvfO .tatsu-text-inner *{color: rgba(13,14,61,1) ;}.tatsu-fdzHDLGFvfO.tatsu-text-block-wrap .tatsu-text-inner *{}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-fdzHDLGFvfO.tatsu-text-block-wrap .tatsu-text-inner{padding: 0px 10% 0px 10%;}}@media only screen and (max-width: 767px) {.tatsu-fdzHDLGFvfO.tatsu-text-block-wrap{margin: 0px 0px 0px 0px;}.tatsu-fdzHDLGFvfO.tatsu-text-block-wrap .tatsu-text-inner{padding: 0px 0px 0px 0px;}}<\/style>\n<p>When <a href=\"https:\/\/www.signmanager.com.au\/index.php\/solutions\/rebrand\">rebranding your business<\/a>, it\u2019s important to understand that the process can be quite complex. There are a lot of moving parts and stakeholders involved, which can make for a daunting task. However, there are ways to simplify the process and make it more manageable. Here are some tips for simplifying the rebranding process:<\/p>\n<h2><strong>1. Define your goals and objectives<\/strong><\/h2>\n<p>Before you start rebranding, take a step back and define your goals and objectives. What do you hope to achieve with the rebrand? What are your targets? Having a clear understanding of your goals will help simplify the process and steer the project towards the desired results.<\/p>\n<h2><strong>2. Involve key stakeholders early on<\/strong><\/h2>\n<p>The sooner you get key stakeholders on-board, the better. This includes employees, customers, partners and investors. Getting their input and feedback at the start will help ensure that everyone is on the same page and aligned with the goals of the rebrand.<\/p>\n<h2><strong>3. Keep it simple<\/strong><\/h2>\n<p>When it comes to the actual execution of the rebrand, it\u2019s important to avoid complex or convoluted procedures as much as possible. Ask all the \u201cwhat if\u201d questions during the planning stage, so that execution is swift and predictable. That being said\u2026<\/p>\n<h2><strong>4. Be prepared for bumps in the road<\/strong><\/h2>\n<p>No matter how well you plan, there will always be bumps in the road when it comes to rebranding. Budgets get blown out of proportion. <a href=\"https:\/\/www.signmanager.com.au\/index.php\/contractors\">Contractors<\/a> cause delays. Communications get misinterpreted. The important thing is to be prepared for these hiccups and have a contingency plan in place. That way, you can quickly adapt and overcome any challenges that arise.<\/p>\n<h2><strong>5. Bring in a third party<\/strong><\/h2>\n<p>At <a href=\"https:\/\/www.signmanager.com.au\/\">SignManager<\/a>, we help large corporations enhance the way they manage their branded assets across their entire network of stores and facilities, whether it\u2019s nationwide or global. Our experienced team of consultants serve as a comprehensive solution to managing your signage network, no matter how large and multi-faceted it may be.<\/p>\n<ul>\n<li>A single point of control to ensure your brand is consistently applied across your nationwide or global presence<\/li>\n<li>A single point of contact to <a href=\"https:\/\/www.signmanager.com.au\/index.php\/solutions\/advice-consulting\">assist your team with expertise<\/a>, resources and specialist systems<\/li>\n<li>Improved quality control processes, better risk management and a more flexible supply chain<\/li>\n<li>Quicker response times for our nationwide network of reliable service providers<\/li>\n<li>Lower costs through intelligent use of asset data and mobile tools<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.signmanager.com.au\/index.php\/contact-us\">Get in touch<\/a> to discuss our sign management solutions today.<\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image tatsu-bg-lazyload\" data-src = \"\"><\/div><\/div><\/div><style>.tatsu-row > .tatsu-fROsevS1Ct.tatsu-column{width: 100%;}.tatsu-fROsevS1Ct.tatsu-column > .tatsu-column-inner > .tatsu-column-pad-wrap > .tatsu-column-pad{padding: 0px 25px 0px 0px;}.tatsu-fROsevS1Ct.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: none;}.tatsu-fROsevS1Ct > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-fROsevS1Ct > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-fROsevS1Ct > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-fROsevS1Ct > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-fROsevS1Ct.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-fROsevS1Ct.tatsu-column{width: 100%;}.tatsu-fROsevS1Ct.tatsu-column > .tatsu-column-inner > .tatsu-column-pad-wrap > .tatsu-column-pad{padding: 0px 0px 0px 0px;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-fROsevS1Ct.tatsu-column{width: 100%;}.tatsu-fROsevS1Ct.tatsu-column > .tatsu-column-inner > .tatsu-column-pad-wrap > .tatsu-column-pad{padding: 30px 0px 0px 0px;}.tatsu-fROsevS1Ct.tatsu-column{margin: 0 0 0px 0 !important;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background tatsu-bg-lazyload\" data-src = \"\"><\/div><\/div><style>.tatsu-C9HZYKQ-JL.tatsu-section{background-color: rgba(255,255,255,1);}.tatsu-C9HZYKQ-JL .tatsu-section-pad{padding: 70px 0px 70px 0px;}.tatsu-C9HZYKQ-JL > .tatsu-bottom-divider{z-index: 9999;}.tatsu-C9HZYKQ-JL > .tatsu-top-divider{z-index: 9999;}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-C9HZYKQ-JL .tatsu-section-pad{padding: 60px 0px 60px 0px;}}@media only screen and (max-width: 767px) {.tatsu-C9HZYKQ-JL .tatsu-section-pad{padding: 50px 0px 50px 0px;}}<\/style><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Sky signs are one of the most permanent visible company advertisements available. These are<br \/>\nthe signs that sit atop a building to display a brand, and are usually illuminated.<\/p>\n<div><a href=\"https:\/\/signmanager.com.au\/index.php\/simplifying-the-complex-rebranding-process\/\" class=\"exp-read-more exp-read-more-underlined\">Read More<\/a><\/div>\n","protected":false},"author":3,"featured_media":16477,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[96],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Simplifying the Complex Rebranding Process | SignManager<\/title>\r\n<meta name=\"description\" content=\"Rebranding is never a small task, but with the right approach, you can simplify the complex rebranding process to be as streamlined and efficient as possible.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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