{"id":17871,"date":"2022-09-12T10:33:09","date_gmt":"2022-09-12T00:33:09","guid":{"rendered":"https:\/\/www.signmanager.com.au\/?p=17871"},"modified":"2023-04-28T13:11:08","modified_gmt":"2023-04-28T03:11:08","slug":"the-importance-of-digital-in-venue-signage","status":"publish","type":"post","link":"https:\/\/signmanager.com.au\/index.php\/the-importance-of-digital-in-venue-signage\/","title":{"rendered":"The Importance of Digital In-Venue Signage"},"content":{"rendered":"<div id=\"post-header-section\" class=\"tatsu-YggVR8k1e tatsu-section  tatsu-fullscreen post-header-section casestudy-banner-section  tatsu-clearfix\" data-title=\"Header Section\"  data-headerscheme=\"background--dark\"><div class=\"tatsu-fullscreen-wrap\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"0px 0px 0px 0px\"}' data-padding-top='0px'><div class=\"tatsu-row-wrap  tatsu-row-full-width tatsu-row-one-col tatsu-row-has-one-cols tatsu-zero-margin tatsu-no-gutter tatsu-eq-cols tatsu-fullscreen-cols  tatsu-clearfix tatsu-7v4X24u2Lo\" ><div id = \"post-banner-section\" class=\"tatsu-row post-banner-section\" ><div id=\"post-banner-col\" class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-align-middle tatsu-column-image-none tatsu-column-effect-none post-banner-col tatsu-B5F4FNQ3KH\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-Trq6Sa0I7u  banner-text\"><div class=\"tatsu-text-inner   clearfix\" ><style>.tatsu-Trq6Sa0I7u.tatsu-text-block-wrap .tatsu-text-inner{width: 68%;text-align: left;padding: 0px 0px 0px 10%;color: rgba(13,14,61,1) ;}.tatsu-Trq6Sa0I7u.tatsu-text-block-wrap{margin: 0px 0px 0px 0px;}.tatsu-Trq6Sa0I7u .tatsu-text-inner *{color: rgba(13,14,61,1) ;}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-Trq6Sa0I7u.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}}@media only screen and (max-width: 767px) {.tatsu-Trq6Sa0I7u.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;}}<\/style>\n<h1><b>The Importance of Digital In-Venue Signage<\/b><\/h1>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image tatsu-bg-lazyload\" data-src = \"\"><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-B5F4FNQ3KH.tatsu-column{width: 100%;}.tatsu-B5F4FNQ3KH.tatsu-column > .tatsu-column-inner{background: linear-gradient(90deg, rgba(255,255,255,1) 24%, rgba(255,255,255,0.8) 37%, rgba(255,255,255,0.5) 51%, rgba(0,0,0,0) 68%, rgba(0,0,0,0) 100%);}.tatsu-B5F4FNQ3KH.tatsu-column{margin: 0px 0 0 0 !important;}.tatsu-B5F4FNQ3KH.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-B5F4FNQ3KH > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-B5F4FNQ3KH > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-B5F4FNQ3KH > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-B5F4FNQ3KH > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-B5F4FNQ3KH.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-B5F4FNQ3KH.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-B5F4FNQ3KH.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background tatsu-bg-lazyload\" data-src = \"https:\/\/www.signmanager.com.au\/wp-content\/uploads\/2022\/09\/shutterstock_1917524702-min-scaled.jpg\"><\/div><\/div><\/div><style>.tatsu-YggVR8k1e.tatsu-section{background-color: #323232;}.tatsu-YggVR8k1e .tatsu-section-background{background-image: url(https:\/\/www.signmanager.com.au\/wp-content\/uploads\/2022\/09\/shutterstock_1917524702-min-scaled.jpg);background-repeat: no-repeat;background-attachment: scroll;background-position: center right;background-size: inherit;}.tatsu-YggVR8k1e .tatsu-bg-blur{background-repeat: no-repeat;background-attachment: scroll;background-position: center right;background-size: inherit;}.tatsu-YggVR8k1e > .tatsu-bottom-divider{z-index: 9999;}.tatsu-YggVR8k1e > .tatsu-top-divider{z-index: 9999;}.tatsu-YggVR8k1e .tatsu-fullscreen-wrap{align-items: center;}@media only screen and (max-width: 767px) {.tatsu-YggVR8k1e .tatsu-section-background{background-position: center right;}.tatsu-YggVR8k1e .tatsu-bg-blur{background-position: center right;}}<\/style><\/div><div id=\"post-second-section\" class=\"tatsu-wDeMXIIpE8 tatsu-section  post-second-section casestudy-section1  tatsu-clearfix\" data-title=\"second section\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"70px 0px 70px 0px\",\"m\":\"50px 0px 50px 0px\",\"t\":\"60px 0px 60px 0px\"}' data-padding-top='50px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-has-one-half tatsu-row-has-two-cols tatsu-zero-margin tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-nyCk1mE-n\" ><style>.tatsu-nyCk1mE-n.tatsu-row-wrap > .tatsu-row{padding: 0px 0% 0px 0%;}<\/style><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-column-no-bg tatsu-one-half tatsu-column-align-middle tatsu-column-image-none tatsu-column-effect-none  tatsu-zTF22aXGK-\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" >            <div  class = \"tatsu-media-carousel tatsu-module clearfix  tatsu-l75c_vzJGx  tatsu-hide-laptop tatsu-hide-desktop\" >\n                <style>.tatsu-l75c_vzJGx .tatsu-carousel-col{padding: 0 15px;}.tatsu-l75c_vzJGx .tatsu-carousel{margin: 0 -15px;}.tatsu-l75c_vzJGx .tatsu-carousel-col-inner{height: 150px;}.tatsu-l75c_vzJGx .flickity-page-dots .is-selected{background: rgba(244,181,12,1);}@media only screen and (max-width: 767px) {.tatsu-l75c_vzJGx .tatsu-carousel-col-inner{height: 300px;}.tatsu-l75c_vzJGx{margin: 0 0 0px 0;}}<\/style>                <div class = \"tatsu-media-carousel-inner tatsu-carousel tatsu-variable-carousel\" data-variable-width = \"1\" data-infinite = \"1\" data-dots = \"1\" data-autoplay-speed = \"2000\" >\n                                                                                                        <div class = \"tatsu-media-slide tatsu-carousel-col\">\n                                    <div class = \"tatsu-media-slide-inner tatsu-carousel-col-inner\">\n                                                                                        <img class = \"tatsu-carousel-img\" alt = \"\" data-aspect-ratio = \"1.7814892136395\" src = \"https:\/\/signmanager.com.au\/wp-content\/uploads\/2022\/03\/pexels-marc-mueller-380769.jpg\" \/>\n                                                                           <\/div>\n                                <\/div>\n                                                                                    <div class = \"tatsu-media-slide tatsu-carousel-col\">\n                                    <div class = \"tatsu-media-slide-inner tatsu-carousel-col-inner\">\n                                                                                        <img class = \"tatsu-carousel-img\" alt = \"\" data-aspect-ratio = \"1.5005861664713\" src = \"https:\/\/signmanager.com.au\/wp-content\/uploads\/2022\/03\/pexels-proxyclick-visitor-management-system-2451566.jpg\" \/>\n                                                                           <\/div>\n                                <\/div>\n                                                            <\/div>\n            <\/div>\n        <div  class=\"tatsu-single-image tatsu-module align-left tatsu-image-lazyload tatsu-external-image tatsu-XhfXNXUCed   tatsu-hide-mobile tatsu-hide-tablet\" ><div class=\"tatsu-single-image-inner \" style=\"\" ><div class = \"tatsu-single-image-padding-wrap\" style = \"\" ><\/div><img class = \"tatsu-gradient-border\" data-src = \"https:\/\/www.signmanager.com.au\/wp-content\/uploads\/2021\/10\/1338c32b519c1cdeea5e05d6e4b4a33176f6b338.png\" alt =\" \"  src =\"data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=\"  \/><\/div><style>.tatsu-XhfXNXUCed{margin: 0px 0px 20px 0px;}.tatsu-XhfXNXUCed .tatsu-single-image-inner{border-style: solid;max-width: 100%;}.tatsu-XhfXNXUCed.tatsu-single-image{transform: translate3d(0px,0px, 0);}<\/style><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image tatsu-bg-lazyload\" data-src = \"\"><\/div><\/div><\/div><style>.tatsu-row > .tatsu-zTF22aXGK-.tatsu-column{width: 40.1%;}.tatsu-zTF22aXGK-.tatsu-column > .tatsu-column-inner > .tatsu-column-pad-wrap > .tatsu-column-pad{padding: 0px 25px 0px 0px;}.tatsu-zTF22aXGK-.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: none;}.tatsu-zTF22aXGK- > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-zTF22aXGK- > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-zTF22aXGK- > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-zTF22aXGK- > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-zTF22aXGK-.tatsu-column{width: 100%;}.tatsu-zTF22aXGK-.tatsu-column > .tatsu-column-inner > .tatsu-column-pad-wrap > .tatsu-column-pad{padding: 0px 0px 0px 0px;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-zTF22aXGK-.tatsu-column{width: 100%;}.tatsu-zTF22aXGK-.tatsu-column > .tatsu-column-inner > .tatsu-column-pad-wrap > .tatsu-column-pad{padding: 0px 0px 0px 0px;}.tatsu-zTF22aXGK-.tatsu-column{margin: 0 0 0px 0 !important;}}<\/style><\/div><div  class=\"tatsu-column  tatsu-column-no-bg tatsu-one-half tatsu-column-align-middle tatsu-column-image-none tatsu-column-effect-none  tatsu-IBkz2nT-AR\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-1GoxghLV1q  \"><div class=\"tatsu-text-inner   clearfix\" ><style>.tatsu-1GoxghLV1q.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;color: rgba(13,14,61,1) ;}.tatsu-1GoxghLV1q .tatsu-text-inner *{color: rgba(13,14,61,1) ;}.tatsu-1GoxghLV1q.tatsu-text-block-wrap .tatsu-text-inner *{}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-1GoxghLV1q.tatsu-text-block-wrap .tatsu-text-inner{padding: 1px 10% 0px 10%;}}@media only screen and (max-width: 767px) {.tatsu-1GoxghLV1q.tatsu-text-block-wrap{margin: 30px 0px 30px 0px;}.tatsu-1GoxghLV1q.tatsu-text-block-wrap .tatsu-text-inner{padding: 0px 0px 0px 0px;}}<\/style>\n<p><span style=\"font-weight: 400;\">When it comes to retail and hospitality, traditional marketing methods are quickly evolving to a more social and interactive space. Digital signage \u2013 be it digital posters, free standing displays, a digital menu or something else altogether \u2013 is a fantastic way to get on board with this transition.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not only does digital signage present more opportunities for delivering content fast and in quick rotation, but it also catches the eye more effectively and allows for more timely advertising. Here are five key benefits to investing in digital signage for your venues throughout Australia and across the globe.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image tatsu-bg-lazyload\" data-src = \"\"><\/div><\/div><\/div><style>.tatsu-row > .tatsu-IBkz2nT-AR.tatsu-column{width: 59.9%;}.tatsu-IBkz2nT-AR.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: none;}.tatsu-IBkz2nT-AR > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-IBkz2nT-AR > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-IBkz2nT-AR > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-IBkz2nT-AR > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-IBkz2nT-AR.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-IBkz2nT-AR.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background tatsu-bg-lazyload\" data-src = \"\"><\/div><\/div><style>.tatsu-wDeMXIIpE8.tatsu-section{background-color: rgba(241,242,245,1);}.tatsu-wDeMXIIpE8 .tatsu-section-pad{padding: 70px 0px 70px 0px;}.tatsu-wDeMXIIpE8 > .tatsu-bottom-divider{z-index: 9999;}.tatsu-wDeMXIIpE8 > .tatsu-top-divider{z-index: 9999;}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-wDeMXIIpE8 .tatsu-section-pad{padding: 60px 0px 60px 0px;}}@media only screen and (max-width: 767px) {.tatsu-wDeMXIIpE8 .tatsu-section-pad{padding: 50px 0px 50px 0px;}}<\/style><\/div><div id=\"post-third-section\" class=\"tatsu-C9HZYKQ-JL tatsu-section  post-third-section grey-background-section casestudy-section2  tatsu-clearfix\" data-title=\"third section\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"70px 0px 70px 0px\",\"m\":\"50px 0px 50px 0px\",\"t\":\"60px 0px 60px 0px\"}' data-padding-top='50px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-w-_pfqovvD\" ><style>.tatsu-w-_pfqovvD.tatsu-row-wrap > .tatsu-row{padding: 0px 0% 0px 0%;}<\/style><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-column-no-bg tatsu-one-col tatsu-column-align-middle tatsu-column-image-none tatsu-column-effect-none  tatsu-fROsevS1Ct\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-fdzHDLGFvfO  \"><div class=\"tatsu-text-inner   clearfix\" ><style>.tatsu-fdzHDLGFvfO.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;color: rgba(13,14,61,1) ;}.tatsu-fdzHDLGFvfO .tatsu-text-inner *{color: rgba(13,14,61,1) ;}.tatsu-fdzHDLGFvfO.tatsu-text-block-wrap .tatsu-text-inner *{}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-fdzHDLGFvfO.tatsu-text-block-wrap .tatsu-text-inner{padding: 0px 10% 0px 10%;}}@media only screen and (max-width: 767px) {.tatsu-fdzHDLGFvfO.tatsu-text-block-wrap{margin: 0px 0px 0px 0px;}.tatsu-fdzHDLGFvfO.tatsu-text-block-wrap .tatsu-text-inner{padding: 0px 0px 0px 0px;}}<\/style>\n<ul>\n<li aria-level=\"1\"><b>It\u2019s far more eye-catching and entertaining than traditional forms of signage<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Digital signage provides a bright and vibrant way to not just catch your audience\u2019s attention, but then hold onto it through interactive tools like trivia questions, image galleries, pop quizzes and so on. This stuff engages customers, and can make waiting in line less boring, among other things.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Quicker turnaround when promoting new products and services<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">With digital signage, you can get the word out about a brand new drink, an exclusive lunch promotion, or another kind of limited-time offer without the lag-time of producing new signage. Simply design the advertisement and upload it into the system for instant display on your digital signage. This form of advertising allows you to post show times, prices, ingredients, sporting event scores and more in real-time.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Digital signage and social media marketing go hand-in-hand<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">A good digital signage campaign encourages your customers to check into the venue online, or engage your brand on Facebook\/Instagram. Customers can also see reviews in real-time, or rank\/review beers using apps like Untappd, which instantly appear on the screen. The options are limitless with digital signage.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Digital signage is much more cost-effective in the long run<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">While installing digital signage across your entire network of venues might require a significant upfront investment, you\u2019ll save much more in eliminating the cost of printing and reprinting new signage down the line.<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Cross promotion is much easier, with digital signage<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Partner up with local businesses that share your target demographic, by giving them ad space on your digital displays. With digital signage, you can implement cross-promotion strategies quickly and easily, with mutually beneficial outcomes.<\/span><\/p>\n<h2>Your trusted digital signage management experts in Australia<\/h2>\n<p><span style=\"font-weight: 400;\">To discuss how SignManager can help you implement and maintain a nationwide or even global digital signage network across all your venues, don\u2019t hesitate to get in touch. We specialise in end-to-end sign management solutions that cover everything from <\/span><a href=\"https:\/\/www.signmanager.com.au\/index.php\/solutions\/advice-consulting\"><span style=\"font-weight: 400;\">consulting<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.signmanager.com.au\/index.php\/solutions\/site-audits\"><span style=\"font-weight: 400;\">site audits<\/span><\/a><span style=\"font-weight: 400;\"> to <\/span><a href=\"https:\/\/www.signmanager.com.au\/index.php\/solutions\/signage-fitouts\"><span style=\"font-weight: 400;\">fitouts<\/span><\/a><span style=\"font-weight: 400;\">, <\/span><a href=\"https:\/\/www.signmanager.com.au\/index.php\/solutions\/maintenance\"><span style=\"font-weight: 400;\">maintenance<\/span><\/a><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.signmanager.com.au\/index.php\/solutions\/rebrand\"><span style=\"font-weight: 400;\">rebranding<\/span><\/a><span style=\"font-weight: 400;\"> strategies.<\/span><\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image tatsu-bg-lazyload\" data-src = \"\"><\/div><\/div><\/div><style>.tatsu-row > .tatsu-fROsevS1Ct.tatsu-column{width: 100%;}.tatsu-fROsevS1Ct.tatsu-column > .tatsu-column-inner > .tatsu-column-pad-wrap > .tatsu-column-pad{padding: 0px 25px 0px 0px;}.tatsu-fROsevS1Ct.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: none;}.tatsu-fROsevS1Ct > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-fROsevS1Ct > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-fROsevS1Ct > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-fROsevS1Ct > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-fROsevS1Ct.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-fROsevS1Ct.tatsu-column{width: 100%;}.tatsu-fROsevS1Ct.tatsu-column > .tatsu-column-inner > .tatsu-column-pad-wrap > .tatsu-column-pad{padding: 0px 0px 0px 0px;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-fROsevS1Ct.tatsu-column{width: 100%;}.tatsu-fROsevS1Ct.tatsu-column > .tatsu-column-inner > .tatsu-column-pad-wrap > .tatsu-column-pad{padding: 30px 0px 0px 0px;}.tatsu-fROsevS1Ct.tatsu-column{margin: 0 0 0px 0 !important;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background tatsu-bg-lazyload\" data-src = \"\"><\/div><\/div><style>.tatsu-C9HZYKQ-JL.tatsu-section{background-color: rgba(255,255,255,1);}.tatsu-C9HZYKQ-JL .tatsu-section-pad{padding: 70px 0px 70px 0px;}.tatsu-C9HZYKQ-JL > .tatsu-bottom-divider{z-index: 9999;}.tatsu-C9HZYKQ-JL > .tatsu-top-divider{z-index: 9999;}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-C9HZYKQ-JL .tatsu-section-pad{padding: 60px 0px 60px 0px;}}@media only screen and (max-width: 767px) {.tatsu-C9HZYKQ-JL .tatsu-section-pad{padding: 50px 0px 50px 0px;}}<\/style><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Sky signs are one of the most permanent visible company advertisements available. These are<br \/>\nthe signs that sit atop a building to display a brand, and are usually illuminated.<\/p>\n<div><a href=\"https:\/\/signmanager.com.au\/index.php\/the-importance-of-digital-in-venue-signage\/\" class=\"exp-read-more exp-read-more-underlined\">Read More<\/a><\/div>\n","protected":false},"author":3,"featured_media":16535,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[96],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>The Importance of Digital In-Venue Signage | SignManager<\/title>\r\n<meta name=\"description\" content=\"Have you considered investing in digital signage for your venues? Here are a few reasons why opting for digital can make a huge impact on your target audience.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/www.signmanager.com.au\/index.php\/the-importance-of-digital-in-venue-signage\/\" \/>\r\n<meta property=\"og:locale\" content=\"en_US\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"The Importance of Digital In-Venue Signage | SignManager\" \/>\r\n<meta property=\"og:description\" content=\"Have you considered investing in digital signage for your venues? Here are a few reasons why opting for digital can make a huge impact on your target audience.\" \/>\r\n<meta property=\"og:url\" content=\"https:\/\/www.signmanager.com.au\/index.php\/the-importance-of-digital-in-venue-signage\/\" \/>\r\n<meta property=\"og:site_name\" content=\"SignManager\" \/>\r\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/SignManager\/\" \/>\r\n<meta property=\"article:published_time\" content=\"2022-09-12T00:33:09+00:00\" \/>\r\n<meta property=\"article:modified_time\" content=\"2023-04-28T03:11:08+00:00\" \/>\r\n<meta property=\"og:image\" content=\"https:\/\/www.signmanager.com.au\/wp-content\/uploads\/2021\/10\/1338c32b519c1cdeea5e05d6e4b4a33176f6b338.png\" \/>\r\n\t<meta property=\"og:image:width\" content=\"900\" \/>\r\n\t<meta property=\"og:image:height\" content=\"600\" \/>\r\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\r\n<meta name=\"author\" content=\"Reilly\" \/>\r\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\r\n<meta name=\"twitter:creator\" content=\"@SignManager\" \/>\r\n<meta name=\"twitter:site\" content=\"@SignManager\" \/>\r\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Reilly\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"14 minutes\" \/>\r\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/www.signmanager.com.au\/index.php\/the-importance-of-digital-in-venue-signage\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.signmanager.com.au\/index.php\/the-importance-of-digital-in-venue-signage\/\"},\"author\":{\"name\":\"Reilly\",\"@id\":\"https:\/\/www.signmanager.com.au\/#\/schema\/person\/1eb20ba3028f5bba26457e494d1eb424\"},\"headline\":\"The Importance of Digital In-Venue Signage\",\"datePublished\":\"2022-09-12T00:33:09+00:00\",\"dateModified\":\"2023-04-28T03:11:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.signmanager.com.au\/index.php\/the-importance-of-digital-in-venue-signage\/\"},\"wordCount\":2876,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.signmanager.com.au\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.signmanager.com.au\/index.php\/the-importance-of-digital-in-venue-signage\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/signmanager.com.au\/wp-content\/uploads\/2021\/10\/1338c32b519c1cdeea5e05d6e4b4a33176f6b338.png\",\"articleSection\":[\"Blog\"],\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.signmanager.com.au\/index.php\/the-importance-of-digital-in-venue-signage\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.signmanager.com.au\/index.php\/the-importance-of-digital-in-venue-signage\/\",\"url\":\"https:\/\/www.signmanager.com.au\/index.php\/the-importance-of-digital-in-venue-signage\/\",\"name\":\"The Importance of Digital In-Venue Signage | SignManager\",\"isPartOf\":{\"@id\":\"https:\/\/www.signmanager.com.au\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.signmanager.com.au\/index.php\/the-importance-of-digital-in-venue-signage\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.signmanager.com.au\/index.php\/the-importance-of-digital-in-venue-signage\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/signmanager.com.au\/wp-content\/uploads\/2021\/10\/1338c32b519c1cdeea5e05d6e4b4a33176f6b338.png\",\"datePublished\":\"2022-09-12T00:33:09+00:00\",\"dateModified\":\"2023-04-28T03:11:08+00:00\",\"description\":\"Have you considered investing in digital signage for your venues? Here are a few reasons why opting for digital can make a huge impact on your target audience.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.signmanager.com.au\/index.php\/the-importance-of-digital-in-venue-signage\/#breadcrumb\"},\"inLanguage\":\"en-AU\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.signmanager.com.au\/index.php\/the-importance-of-digital-in-venue-signage\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\/\/www.signmanager.com.au\/index.php\/the-importance-of-digital-in-venue-signage\/#primaryimage\",\"url\":\"https:\/\/signmanager.com.au\/wp-content\/uploads\/2021\/10\/1338c32b519c1cdeea5e05d6e4b4a33176f6b338.png\",\"contentUrl\":\"https:\/\/signmanager.com.au\/wp-content\/uploads\/2021\/10\/1338c32b519c1cdeea5e05d6e4b4a33176f6b338.png\",\"width\":900,\"height\":600,\"caption\":\"Digital In-Venue Signage\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.signmanager.com.au\/index.php\/the-importance-of-digital-in-venue-signage\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.signmanager.com.au\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The Importance of Digital In-Venue Signage\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.signmanager.com.au\/#website\",\"url\":\"https:\/\/www.signmanager.com.au\/\",\"name\":\"SignManager\",\"description\":\"Your Global Leader in Comprehensive Signage Solutions\",\"publisher\":{\"@id\":\"https:\/\/www.signmanager.com.au\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.signmanager.com.au\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-AU\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.signmanager.com.au\/#organization\",\"name\":\"SignManager\",\"url\":\"https:\/\/www.signmanager.com.au\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\/\/www.signmanager.com.au\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/net481.signmanager.com.au\/wp-content\/uploads\/2025\/01\/Faicon_96x96Full.png\",\"contentUrl\":\"https:\/\/net481.signmanager.com.au\/wp-content\/uploads\/2025\/01\/Faicon_96x96Full.png\",\"width\":96,\"height\":96,\"caption\":\"SignManager\"},\"image\":{\"@id\":\"https:\/\/www.signmanager.com.au\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/SignManager\/\",\"https:\/\/x.com\/SignManager\",\"https:\/\/www.instagram.com\/signmanager\/\",\"https:\/\/www.linkedin.com\/company\/signmanager\/\",\"https:\/\/www.youtube.com\/user\/Signmanager1\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.signmanager.com.au\/#\/schema\/person\/1eb20ba3028f5bba26457e494d1eb424\",\"name\":\"Reilly\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-AU\",\"@id\":\"https:\/\/www.signmanager.com.au\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/037dc77fcc464c145befe5bdb5e28586?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/037dc77fcc464c145befe5bdb5e28586?s=96&d=mm&r=g\",\"caption\":\"Reilly\"}}]}<\/script>\r\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Importance of Digital In-Venue Signage | SignManager","description":"Have you considered investing in digital signage for your venues? Here are a few reasons why opting for digital can make a huge impact on your target audience.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.signmanager.com.au\/index.php\/the-importance-of-digital-in-venue-signage\/","og_locale":"en_US","og_type":"article","og_title":"The Importance of Digital In-Venue Signage | SignManager","og_description":"Have you considered investing in digital signage for your venues? Here are a few reasons why opting for digital can make a huge impact on your target audience.","og_url":"https:\/\/www.signmanager.com.au\/index.php\/the-importance-of-digital-in-venue-signage\/","og_site_name":"SignManager","article_publisher":"https:\/\/www.facebook.com\/SignManager\/","article_published_time":"2022-09-12T00:33:09+00:00","article_modified_time":"2023-04-28T03:11:08+00:00","og_image":[{"width":900,"height":600,"url":"https:\/\/www.signmanager.com.au\/wp-content\/uploads\/2021\/10\/1338c32b519c1cdeea5e05d6e4b4a33176f6b338.png","type":"image\/png"}],"author":"Reilly","twitter_card":"summary_large_image","twitter_creator":"@SignManager","twitter_site":"@SignManager","twitter_misc":{"Written by":"Reilly","Est. reading time":"14 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/www.signmanager.com.au\/index.php\/the-importance-of-digital-in-venue-signage\/#article","isPartOf":{"@id":"https:\/\/www.signmanager.com.au\/index.php\/the-importance-of-digital-in-venue-signage\/"},"author":{"name":"Reilly","@id":"https:\/\/www.signmanager.com.au\/#\/schema\/person\/1eb20ba3028f5bba26457e494d1eb424"},"headline":"The Importance of Digital In-Venue Signage","datePublished":"2022-09-12T00:33:09+00:00","dateModified":"2023-04-28T03:11:08+00:00","mainEntityOfPage":{"@id":"https:\/\/www.signmanager.com.au\/index.php\/the-importance-of-digital-in-venue-signage\/"},"wordCount":2876,"commentCount":0,"publisher":{"@id":"https:\/\/www.signmanager.com.au\/#organization"},"image":{"@id":"https:\/\/www.signmanager.com.au\/index.php\/the-importance-of-digital-in-venue-signage\/#primaryimage"},"thumbnailUrl":"https:\/\/signmanager.com.au\/wp-content\/uploads\/2021\/10\/1338c32b519c1cdeea5e05d6e4b4a33176f6b338.png","articleSection":["Blog"],"inLanguage":"en-AU","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.signmanager.com.au\/index.php\/the-importance-of-digital-in-venue-signage\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.signmanager.com.au\/index.php\/the-importance-of-digital-in-venue-signage\/","url":"https:\/\/www.signmanager.com.au\/index.php\/the-importance-of-digital-in-venue-signage\/","name":"The Importance of Digital In-Venue Signage | SignManager","isPartOf":{"@id":"https:\/\/www.signmanager.com.au\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.signmanager.com.au\/index.php\/the-importance-of-digital-in-venue-signage\/#primaryimage"},"image":{"@id":"https:\/\/www.signmanager.com.au\/index.php\/the-importance-of-digital-in-venue-signage\/#primaryimage"},"thumbnailUrl":"https:\/\/signmanager.com.au\/wp-content\/uploads\/2021\/10\/1338c32b519c1cdeea5e05d6e4b4a33176f6b338.png","datePublished":"2022-09-12T00:33:09+00:00","dateModified":"2023-04-28T03:11:08+00:00","description":"Have you considered investing in digital signage for your venues? Here are a few reasons why opting for digital can make a huge impact on your target audience.","breadcrumb":{"@id":"https:\/\/www.signmanager.com.au\/index.php\/the-importance-of-digital-in-venue-signage\/#breadcrumb"},"inLanguage":"en-AU","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.signmanager.com.au\/index.php\/the-importance-of-digital-in-venue-signage\/"]}]},{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/www.signmanager.com.au\/index.php\/the-importance-of-digital-in-venue-signage\/#primaryimage","url":"https:\/\/signmanager.com.au\/wp-content\/uploads\/2021\/10\/1338c32b519c1cdeea5e05d6e4b4a33176f6b338.png","contentUrl":"https:\/\/signmanager.com.au\/wp-content\/uploads\/2021\/10\/1338c32b519c1cdeea5e05d6e4b4a33176f6b338.png","width":900,"height":600,"caption":"Digital In-Venue Signage"},{"@type":"BreadcrumbList","@id":"https:\/\/www.signmanager.com.au\/index.php\/the-importance-of-digital-in-venue-signage\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.signmanager.com.au\/"},{"@type":"ListItem","position":2,"name":"The Importance of Digital In-Venue Signage"}]},{"@type":"WebSite","@id":"https:\/\/www.signmanager.com.au\/#website","url":"https:\/\/www.signmanager.com.au\/","name":"SignManager","description":"Your Global Leader in Comprehensive Signage Solutions","publisher":{"@id":"https:\/\/www.signmanager.com.au\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.signmanager.com.au\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-AU"},{"@type":"Organization","@id":"https:\/\/www.signmanager.com.au\/#organization","name":"SignManager","url":"https:\/\/www.signmanager.com.au\/","logo":{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/www.signmanager.com.au\/#\/schema\/logo\/image\/","url":"https:\/\/net481.signmanager.com.au\/wp-content\/uploads\/2025\/01\/Faicon_96x96Full.png","contentUrl":"https:\/\/net481.signmanager.com.au\/wp-content\/uploads\/2025\/01\/Faicon_96x96Full.png","width":96,"height":96,"caption":"SignManager"},"image":{"@id":"https:\/\/www.signmanager.com.au\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/SignManager\/","https:\/\/x.com\/SignManager","https:\/\/www.instagram.com\/signmanager\/","https:\/\/www.linkedin.com\/company\/signmanager\/","https:\/\/www.youtube.com\/user\/Signmanager1"]},{"@type":"Person","@id":"https:\/\/www.signmanager.com.au\/#\/schema\/person\/1eb20ba3028f5bba26457e494d1eb424","name":"Reilly","image":{"@type":"ImageObject","inLanguage":"en-AU","@id":"https:\/\/www.signmanager.com.au\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/037dc77fcc464c145befe5bdb5e28586?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/037dc77fcc464c145befe5bdb5e28586?s=96&d=mm&r=g","caption":"Reilly"}}]}},"_links":{"self":[{"href":"https:\/\/signmanager.com.au\/index.php\/wp-json\/wp\/v2\/posts\/17871"}],"collection":[{"href":"https:\/\/signmanager.com.au\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/signmanager.com.au\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/signmanager.com.au\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/signmanager.com.au\/index.php\/wp-json\/wp\/v2\/comments?post=17871"}],"version-history":[{"count":4,"href":"https:\/\/signmanager.com.au\/index.php\/wp-json\/wp\/v2\/posts\/17871\/revisions"}],"predecessor-version":[{"id":18143,"href":"https:\/\/signmanager.com.au\/index.php\/wp-json\/wp\/v2\/posts\/17871\/revisions\/18143"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/signmanager.com.au\/index.php\/wp-json\/wp\/v2\/media\/16535"}],"wp:attachment":[{"href":"https:\/\/signmanager.com.au\/index.php\/wp-json\/wp\/v2\/media?parent=17871"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/signmanager.com.au\/index.php\/wp-json\/wp\/v2\/categories?post=17871"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/signmanager.com.au\/index.php\/wp-json\/wp\/v2\/tags?post=17871"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}