{"id":18406,"date":"2023-10-02T09:00:50","date_gmt":"2023-10-01T23:00:50","guid":{"rendered":"https:\/\/signmanager.com.au\/?p=18406"},"modified":"2024-07-18T16:15:33","modified_gmt":"2024-07-18T06:15:33","slug":"how-to-measure-the-effectiveness-of-your-signage","status":"publish","type":"post","link":"https:\/\/signmanager.com.au\/index.php\/how-to-measure-the-effectiveness-of-your-signage\/","title":{"rendered":"How to Measure The Effectiveness of Your Signage"},"content":{"rendered":"<div id=\"post-header-section\" class=\"tatsu-YggVR8k1e tatsu-section  tatsu-fullscreen post-header-section casestudy-banner-section  tatsu-clearfix\" data-title=\"Header Section\"  data-headerscheme=\"background--dark\"><div class=\"tatsu-fullscreen-wrap\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"0px 0px 0px 0px\"}' data-padding-top='0px'><div class=\"tatsu-row-wrap  tatsu-row-full-width tatsu-row-one-col tatsu-row-has-one-cols tatsu-zero-margin tatsu-no-gutter tatsu-eq-cols tatsu-fullscreen-cols  tatsu-clearfix tatsu-7v4X24u2Lo\" ><div id = \"post-banner-section\" class=\"tatsu-row post-banner-section\" ><div id=\"post-banner-col\" class=\"tatsu-column  tatsu-bg-overlay tatsu-one-col tatsu-column-align-middle tatsu-column-image-none tatsu-column-effect-none post-banner-col tatsu-B5F4FNQ3KH\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-Trq6Sa0I7u  banner-text\"><div class=\"tatsu-text-inner   clearfix\" ><style>.tatsu-Trq6Sa0I7u.tatsu-text-block-wrap .tatsu-text-inner{width: 68%;text-align: left;padding: 0px 0px 0px 10%;color: rgba(13,14,61,1) ;}.tatsu-Trq6Sa0I7u.tatsu-text-block-wrap{margin: 0px 0px 0px 0px;}.tatsu-Trq6Sa0I7u .tatsu-text-inner *{color: rgba(13,14,61,1) ;}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-Trq6Sa0I7u.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;}}@media only screen and (max-width: 767px) {.tatsu-Trq6Sa0I7u.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;}}<\/style>\n<h1><strong>How to Measure The Effectiveness of Your Signage<\/strong><\/h1>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image tatsu-bg-lazyload\" data-src = \"\"><\/div><\/div><div class=\"tatsu-overlay tatsu-column-overlay tatsu-animate-none\" ><\/div><\/div><style>.tatsu-row > .tatsu-B5F4FNQ3KH.tatsu-column{width: 100%;}.tatsu-B5F4FNQ3KH.tatsu-column > .tatsu-column-inner{background: linear-gradient(90deg, rgba(255,255,255,1) 24%, rgba(255,255,255,0.8) 37%, rgba(255,255,255,0.5) 51%, rgba(0,0,0,0) 68%, rgba(0,0,0,0) 100%);}.tatsu-B5F4FNQ3KH.tatsu-column{margin: 0px 0 0 0 !important;}.tatsu-B5F4FNQ3KH.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: normal;}.tatsu-B5F4FNQ3KH > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-B5F4FNQ3KH > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-B5F4FNQ3KH > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-B5F4FNQ3KH > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-B5F4FNQ3KH.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-B5F4FNQ3KH.tatsu-column{width: 100%;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-B5F4FNQ3KH.tatsu-column{width: 100%;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-bg-blur\" style = \"background-image : url(data:image\/jpeg;base64,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);\"\"><\/div><div class = \"tatsu-section-background tatsu-bg-lazyload\" data-src = \"https:\/\/signmanager.com.au\/wp-content\/uploads\/2023\/09\/How-to-Measure-The-Effectiveness-of-Your-Signage.jpg\"><\/div><\/div><\/div><style>.tatsu-YggVR8k1e.tatsu-section{background-color: #323232;}.tatsu-YggVR8k1e .tatsu-section-background{background-image: url(https:\/\/signmanager.com.au\/wp-content\/uploads\/2023\/09\/How-to-Measure-The-Effectiveness-of-Your-Signage.jpg);background-repeat: no-repeat;background-attachment: scroll;background-position: bottom right;background-size: cover;}.tatsu-YggVR8k1e .tatsu-bg-blur{background-repeat: no-repeat;background-attachment: scroll;background-position: bottom right;background-size: cover;}.tatsu-YggVR8k1e > .tatsu-bottom-divider{z-index: 9999;}.tatsu-YggVR8k1e > .tatsu-top-divider{z-index: 9999;}.tatsu-YggVR8k1e .tatsu-fullscreen-wrap{align-items: center;}@media only screen and (max-width: 767px) {.tatsu-YggVR8k1e .tatsu-section-background{background-position: center right;}.tatsu-YggVR8k1e .tatsu-bg-blur{background-position: center right;}}<\/style><\/div><div id=\"post-second-section\" class=\"tatsu-wDeMXIIpE8 tatsu-section  post-second-section casestudy-section1  tatsu-clearfix\" data-title=\"second section\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"78px 0px 70px 0px\",\"m\":\"50px 0px 50px 0px\",\"t\":\"60px 0px 60px 0px\"}' data-padding-top='50px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-zero-margin tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-nyCk1mE-n\" ><style>.tatsu-nyCk1mE-n.tatsu-row-wrap > .tatsu-row{padding: 0px 0% 0px 0%;}<\/style><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-column-no-bg tatsu-one-col tatsu-column-align-middle tatsu-column-image-none tatsu-column-effect-none  tatsu-zTF22aXGK-\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-1GoxghLV1q  \"><div class=\"tatsu-text-inner   clearfix\" ><style>.tatsu-1GoxghLV1q.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;color: rgba(13,14,61,1) ;}.tatsu-1GoxghLV1q .tatsu-text-inner *{color: rgba(13,14,61,1) ;}.tatsu-1GoxghLV1q.tatsu-text-block-wrap .tatsu-text-inner *{}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-1GoxghLV1q.tatsu-text-block-wrap .tatsu-text-inner{padding: 1px 10% 0px 10%;}}@media only screen and (max-width: 767px) {.tatsu-1GoxghLV1q.tatsu-text-block-wrap{margin: 30px 0px 30px 0px;}.tatsu-1GoxghLV1q.tatsu-text-block-wrap .tatsu-text-inner{padding: 0px 0px 0px 0px;}}<\/style>\n<p>Today\u2019s world requires a lot of visuals to navigate, thus the role <a href=\"https:\/\/www.signmanager.com.au\/index.php\/popular-types-of-retail-signage\">signage<\/a> plays in conveying messages; guiding individuals and enhancing brand recognition has never been this important. Creating effective signage costs businesses a lot of money, and anything in the business world is an investment that is expected to produce returns one way or another. The question now is how businesses gauge the effectiveness of their signage and know if their investment in signage is producing returns. This post explores key metrics and strategies to evaluate the effectiveness and optimization of your signage.<\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image tatsu-bg-lazyload\" data-src = \"\"><\/div><\/div><\/div><style>.tatsu-row > .tatsu-zTF22aXGK-.tatsu-column{width: 100%;}.tatsu-zTF22aXGK-.tatsu-column > .tatsu-column-inner > .tatsu-column-pad-wrap > .tatsu-column-pad{padding: 0px 25px 0px 0px;}.tatsu-zTF22aXGK-.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: none;}.tatsu-zTF22aXGK- > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-zTF22aXGK- > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-zTF22aXGK- > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-zTF22aXGK- > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-zTF22aXGK-.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-zTF22aXGK-.tatsu-column{width: 100%;}.tatsu-zTF22aXGK-.tatsu-column > .tatsu-column-inner > .tatsu-column-pad-wrap > .tatsu-column-pad{padding: 0px 0px 0px 0px;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-zTF22aXGK-.tatsu-column{width: 100%;}.tatsu-zTF22aXGK-.tatsu-column > .tatsu-column-inner > .tatsu-column-pad-wrap > .tatsu-column-pad{padding: 0px 0px 0px 0px;}.tatsu-zTF22aXGK-.tatsu-column{margin: 0 0 0px 0 !important;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background tatsu-bg-lazyload\" data-src = \"\"><\/div><\/div><style>.tatsu-wDeMXIIpE8.tatsu-section{background-color: rgba(241,242,245,1);}.tatsu-wDeMXIIpE8 .tatsu-section-pad{padding: 78px 0px 70px 0px;}.tatsu-wDeMXIIpE8 > .tatsu-bottom-divider{z-index: 9999;}.tatsu-wDeMXIIpE8 > .tatsu-top-divider{z-index: 9999;}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-wDeMXIIpE8 .tatsu-section-pad{padding: 60px 0px 60px 0px;}}@media only screen and (max-width: 767px) {.tatsu-wDeMXIIpE8 .tatsu-section-pad{padding: 50px 0px 50px 0px;}}<\/style><\/div><div id=\"post-third-section\" class=\"tatsu-C9HZYKQ-JL tatsu-section  post-third-section grey-background-section casestudy-section2  tatsu-clearfix\" data-title=\"third section\"  data-headerscheme=\"background--dark\"><div class='tatsu-section-pad clearfix' data-padding='{\"d\":\"70px 0px 70px 0px\",\"m\":\"50px 0px 50px 0px\",\"t\":\"60px 0px 60px 0px\"}' data-padding-top='50px'><div class=\"tatsu-row-wrap  tatsu-wrap tatsu-row-one-col tatsu-row-has-one-cols tatsu-medium-gutter tatsu-reg-cols  tatsu-clearfix tatsu-w-_pfqovvD\" ><style>.tatsu-w-_pfqovvD.tatsu-row-wrap > .tatsu-row{padding: 0px 0% 0px 0%;}<\/style><div  class=\"tatsu-row \" ><div  class=\"tatsu-column  tatsu-column-no-bg tatsu-one-col tatsu-column-align-middle tatsu-column-image-none tatsu-column-effect-none  tatsu-fROsevS1Ct\"  data-parallax-speed=\"0\" style=\"\"><div class=\"tatsu-column-inner \" ><div class=\"tatsu-column-pad-wrap\"><div class=\"tatsu-column-pad\" ><div  class=\"tatsu-module tatsu-text-block-wrap tatsu-fdzHDLGFvfO  \"><div class=\"tatsu-text-inner   clearfix\" ><style>.tatsu-fdzHDLGFvfO.tatsu-text-block-wrap .tatsu-text-inner{width: 100%;text-align: left;color: rgba(13,14,61,1) ;}.tatsu-fdzHDLGFvfO .tatsu-text-inner *{color: rgba(13,14,61,1) ;}.tatsu-fdzHDLGFvfO.tatsu-text-block-wrap .tatsu-text-inner *{}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-fdzHDLGFvfO.tatsu-text-block-wrap .tatsu-text-inner{padding: 0px 10% 0px 10%;}}@media only screen and (max-width: 767px) {.tatsu-fdzHDLGFvfO.tatsu-text-block-wrap{margin: 0px 0px 0px 0px;}.tatsu-fdzHDLGFvfO.tatsu-text-block-wrap .tatsu-text-inner{padding: 0px 0px 0px 0px;}}<\/style>\n<h2>Clear Objectives and Goals<\/h2>\n<p>The first strategy in measuring the effectiveness of signage is knowing the clear objectives and goals of the signage. What message do you want to convey? What are your goals? Is it to increase foot traffic, boost brand awareness, or promote a specific product? Setting clear goals and objectives provides a concrete foundation for assessing the effectiveness of your signage. Without well-defined objectives, it\u2019s challenging to measure signage success accurately.<\/p>\n<h2>Foot Traffic and Conversion Rates<\/h2>\n<p>One of the many indicators of effective signage is increased foot traffic. You can gain valuable insight by tracking the number of people entering your premises after new signage programs. Sometimes, the foot traffic might remain the same or slightly change year over year (YOY), but the insight might be in how much more money the people entering your premises are spending after seeing your new signage. To get a comprehensive view, consider using heat maps and motion sensors to track movements and understand the areas where your signage generates the most interest and activity.<\/p>\n<h2>Placement and Visibility Impression Counts<\/h2>\n<p>Impressions are another metric to gauge the effectiveness of your signage, and it refers to the number of times people see your signage or, in the case of digitally interactive types \u2013 people pause to interact with it. Impression counts help you analyze the reach of your signage and its potential for insight into other implementable strategies.<\/p>\n<p>This is particularly useful when comparing the performance of different signage designs or placements in <a href=\"https:\/\/www.signmanager.com.au\/index.php\/safeguarding-your-brand-across-all-your-sites\">different locations<\/a> to find out which generates the most impressions and is the most effective. Additionally, evaluating signage visibility at different times of the day can offer insights into optimising lighting and placement for maximum impact.<\/p>\n<h2>Call-to-Action (CTA) Response<\/h2>\n<p>Effective signage often includes a clear call to action, whether it is making a particular purchase, contacting your business, or performing any other action. Tracking your response to these CTAs provides insights into how well your signage motivates action.<\/p>\n<p>For example, the number of scans because of a point-of-sale sign that says \u201cScan for discount\u201d can indicate the effectiveness of the signage. Monitoring click-through rates (CTR) from QR codes or website visits from specific URLs featured on your signage can also offer concrete data on engagement levels.<\/p>\n<h2>Surveys and Feedback<\/h2>\n<p>Direct feedback and reviews from customers are good metrics to gain insights into the effectiveness of your signage. Conduct surveys on how people got to know about your business or a particular product\/service your business offers. Gather their opinions on the visibility, clarity, and impact of your signage on their decision to patronise you. This qualitative data can complement quantitative metrics and offer a holistic perspective. Additionally, consider utilising focus groups or mystery shoppers to gather in-depth feedback on your signage\u2019s effectiveness from various demographic segments.<\/p>\n<h2>Return on Investment (ROI)<\/h2>\n<p>Lastly, measuring the ROI of your signage involves comparing the costs associated with creating, installing, and maintaining signage against the increased revenue generated because of its presence. Calculating ROI helps you make informed decisions about future signage investments and strategies. By integrating sales data and customer acquisition costs, you can determine the direct financial benefits derived from your signage and justify future expenditures in this marketing medium.<\/p>\n<h2>Conclusion<\/h2>\n<p>In summary, the effectiveness of signage goes beyond aesthetics; it is a communication method intended to drive actions that favour your business. By utilising these metrics, you can accurately measure the effectiveness of your signage and, when necessary, refine your signage design strategy. How is the effectiveness of signage as a marketing medium measured? Through clear objectives, tracking foot traffic, assessing impression counts, monitoring CTA responses, gathering feedback, and calculating ROI. Measuring signage success ensures your investment yields tangible benefits.<\/p>\n<p>In need of effective signage for your business or organisation? Need to audit your current signage or branded assets across your store network to see how consistent your branding is nationally? Don\u2019t hesitate to <a href=\"https:\/\/signmanager.com.au\/index.php\/contact-us\">contact us at SignManager<\/a> to get the most experienced branded asset and signage team in Australia to assist with any of your national projects. Our expert team of consultants are well-versed in implementation and management of all your branded assets, be it <a href=\"https:\/\/www.signmanager.com.au\/index.php\/solutions\/billboard-signage\">billboards<\/a>, <a href=\"https:\/\/www.signmanager.com.au\/index.php\/solutions\/franchise-signage\">franchise signage<\/a>, <a href=\"https:\/\/www.signmanager.com.au\/index.php\/solutions\/pylon-signage\">pylons<\/a>, <a href=\"https:\/\/www.signmanager.com.au\/index.php\/solutions\/monument-signage\">monument signage<\/a> and more.<\/p>\n<\/div><\/div><\/div><\/div><div class = \"tatsu-column-bg-image-wrap\"><div class = \"tatsu-column-bg-image tatsu-bg-lazyload\" data-src = \"\"><\/div><\/div><\/div><style>.tatsu-row > .tatsu-fROsevS1Ct.tatsu-column{width: 100%;}.tatsu-fROsevS1Ct.tatsu-column > .tatsu-column-inner > .tatsu-column-pad-wrap > .tatsu-column-pad{padding: 0px 25px 0px 0px;}.tatsu-fROsevS1Ct.tatsu-column > .tatsu-column-inner > .tatsu-column-overlay{mix-blend-mode: none;}.tatsu-fROsevS1Ct > .tatsu-column-inner > .tatsu-top-divider{z-index: 9999;}.tatsu-fROsevS1Ct > .tatsu-column-inner > .tatsu-bottom-divider{z-index: 9999;}.tatsu-fROsevS1Ct > .tatsu-column-inner > .tatsu-left-divider{z-index: 9999;}.tatsu-fROsevS1Ct > .tatsu-column-inner > .tatsu-right-divider{z-index: 9999;}@media only screen and (max-width:1377px) {.tatsu-row > .tatsu-fROsevS1Ct.tatsu-column{width: 100%;}}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-row > .tatsu-fROsevS1Ct.tatsu-column{width: 100%;}.tatsu-fROsevS1Ct.tatsu-column > .tatsu-column-inner > .tatsu-column-pad-wrap > .tatsu-column-pad{padding: 0px 0px 0px 0px;}}@media only screen and (max-width: 767px) {.tatsu-row > .tatsu-fROsevS1Ct.tatsu-column{width: 100%;}.tatsu-fROsevS1Ct.tatsu-column > .tatsu-column-inner > .tatsu-column-pad-wrap > .tatsu-column-pad{padding: 30px 0px 0px 0px;}.tatsu-fROsevS1Ct.tatsu-column{margin: 0 0 0px 0 !important;}}<\/style><\/div><\/div><\/div><\/div><div class=\"tatsu-section-background-wrap\"><div class = \"tatsu-section-background tatsu-bg-lazyload\" data-src = \"\"><\/div><\/div><style>.tatsu-C9HZYKQ-JL.tatsu-section{background-color: rgba(255,255,255,1);}.tatsu-C9HZYKQ-JL .tatsu-section-pad{padding: 70px 0px 70px 0px;}.tatsu-C9HZYKQ-JL > .tatsu-bottom-divider{z-index: 9999;}.tatsu-C9HZYKQ-JL > .tatsu-top-divider{z-index: 9999;}@media only screen and (min-width:768px) and (max-width: 1024px) {.tatsu-C9HZYKQ-JL .tatsu-section-pad{padding: 60px 0px 60px 0px;}}@media only screen and (max-width: 767px) {.tatsu-C9HZYKQ-JL .tatsu-section-pad{padding: 50px 0px 50px 0px;}}<\/style><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Sky signs are one of the most permanent visible company advertisements available. These are<br \/>\nthe signs that sit atop a building to display a brand, and are usually illuminated.<\/p>\n<div><a href=\"https:\/\/signmanager.com.au\/index.php\/how-to-measure-the-effectiveness-of-your-signage\/\" class=\"exp-read-more exp-read-more-underlined\">Read More<\/a><\/div>\n","protected":false},"author":2,"featured_media":18409,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[96],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>How to Measure The Effectiveness of Your Signage<\/title>\r\n<meta name=\"description\" content=\"Learn how to measure the effectiveness of your signage with key metrics and strategies to boost foot traffic, brand awareness, and ROI.\" \/>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link 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