Suncorp Stadium Signage Update Project | SignManager

After a brief hiatus, Suncorp Stadium lights up the Brisbane skyline again

SignManager’s web-based management system allow our Property Teams to log on to a job at any time, and view job progress and contractor pricing. This transparent business works  well for us and has enabled us to form a trustworthy business relationship which has provided a number of benefits over our previous procurement model.
Matthew Franich – Property Director
Aldi Stores


In 2004 SignManager completed this landmark project for Suncorp. They had just renewed the naming rights to Suncorp Stadium and asked SignManager to design signage concepts that would make this an iconic landmark. 

Suncorp’s brief was that the signage design had to be simple, reliable, meet their deadline and add value to the client’s brand over the term of the sponsorship. SignManager presented a design that included two major neon signs measuring 26mx 3.6m (on the main entries) and a mixture of illuminated, spotlight and digitally printed signage. In total there were 26 different sign types to be manufactured and installed to adequately cover branding requirements. Within a 10 week timeframe, through the process of design, engineering, council permits, manufacture and installation, Suncorp’s iconic signs became a reality.

Over the years, the signage at Suncorp Stadium performed well. However, a violent hail storm in November 2014 damaged the glass neon in one of the two external stadium signs. It was irreparable, so Suncorp briefed SignManager to redesign them and incorporate the latest weather resistant power-saving LED technology. 

As Suncorp favoured the aesthetics of the previous neon signage construction, SignManager researched suitable alternatives and presented a market-leading LED product for Suncorp’s consideration. SignManager demonstrated the product’s impact resistance, power consumption ROI data and a light intensity study which compared the original neon product against the LED alternative. The newer LED solution was practical, cost effective, weather resistant and reliable, and Suncorp decided to proceed with the newer technology