Casestudies

Funeral Home

For years, funeral homes have used printed signage to promote their services, show directional signage and to display announcements or obituaries. Whilst these may display the necessary information, they add to the feeling of many funeral homes being out of date, and slow to change. There has been a recent trend with some funeral homes seeking to be more modern and cater to the newer generations of tech-savvy people.

Digital signage allows funeral homes to make instant change to their messaging. Allowing for more flexible and dynamic content to be shown, and reduce the costs and labour time associated with printed signage. Research also shows that showing personal information and images of loved ones in a funeral home is favoured y families, allowing their preferred personalisation for content. While digital signage may seem bulky and unattractive, there are ways to present these signs in a seamless way to blend in and integrate with other decor, suit your colour scheme or be placed in a certain way; for example, you could case a digital screen in a coloured frame to suit a room’s theme. There are also new technologies being released showcasing slimmer, sleeker displays which will instantly update any room.

While there has been a small push to personalise the service for families and loved ones with customisable signage, the strategy for directional way finding signage and other signage like amenities has mostly gone unchanged. The current signage often seems stock standard, impersonal and unattractive, when it is so easily changed and updated.

There may be some resistance to overcome the changes needed to introduce digital signage technology in the conservative funeral industry, where adopting change has usually taken some time; but luckily times have changed. With today’s modern and tech-savvy market, if your business is not looking at ways to improve itself then you risk losing these customers. However, implementing the physical signage into funeral homes is not a hard process if you employ the right people to do it. A DIY approach won’t cut it for commercial signage; indoor TVs won’t be bright enough to be displayed all day, especially if there’s sun glare or if it’s outside it may need a glass casing to protect it from the weather elements. This is why you need to assess who is the best fit to help your business upgrade into digital signage.

Digital signage allows easy personalisation and customisation for each service, instead of showing the whole program for the day. It can be adapted to any environment easily, whether it be in the lobby showing a directory, or showing photos of the families loved one for their service in the chapel. Content can easily be created in many formats, and then deployed to the digital screens instantaneously or run on an automated schedule from the individual location or deployed from head office to multiple locations. This flexibility allows each funeral home to choose what works best for them with their resources.

A new generation of funeral home directors and the increasing integration of technology into our lives have helped overcome the resistance of tradition. However, cost and cohesive integration into the funeral home decor have continued to present challenges to the adoption of digital signs in funeral homes. If you’d like to talk to us about how we can help overcome cost and integration barriers, please call 1800 300 103 today

There may be some resistance to overcome the changes needed to introduce digital signage technology in the conservative funeral industry, where adopting change has usually taken some time; but luckily times have changed. With today’s modern and tech-savvy market, if your business is not looking at ways to improve itself then you risk losing these customers. However, implementing the physical signage into funeral homes is not a hard process if you employ the right people to do it. A DIY approach won’t cut it for commercial signage; indoor TVs won’t be bright enough to be displayed all day, especially if there’s sun glare or if it’s outside it may need a glass casing to protect it from the weather elements. This is why you need to assess who is the best fit to help your business upgrade into digital signage.

Digital signage allows easy personalisation and customisation for each service, instead of showing the whole program for the day. It can be adapted to any environment easily, whether it be in the lobby showing a directory, or showing photos of the families loved one for their service in the chapel. Content can easily be created in many formats, and then deployed to the digital screens instantaneously or run on an automated schedule from the individual location or deployed from head office to multiple locations. This flexibility allows each funeral home to choose what works best for them with their resources.

A new generation of funeral home directors and the increasing integration of technology into our lives have helped overcome the resistance of tradition. However, cost and cohesive integration into the funeral home decor have continued to present challenges to the adoption of digital signs in funeral homes. If you’d like to talk to us about how we can help overcome cost and integration barriers, please call 1800 300 103 today

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