In late 2015 our long term client, GE Money, had an interesting challenge for us. After selling their ‘money’ business, their senior management group decided on a brand design for what is now renamed Latitude Financial Services. The new branding was released with a focus on internal staff, and a strong emphasis on change management. This release happened simultaneously in four head offices spread over three states and two countries over one weekend, and was labelled ‘Celebration Day’. They came to us to design, produce, and roll-out all the associated signage and celebratory paraphernalia.
