Sky signs are one of the most permanent visible company advertisements available. These are the signs that sit atop a building to display a brand, and are usually illuminated. The real estate of these signs are extremely high value, and it can be very expensive to access these areas. It’s important to carry out a site audit before any work is done, to make sure the location is suitable for your sign. The design of the sign then is a key element to success for your project, and there are many aspects to be considered to achieve the maximum impact.
For example:
• Your logo may look different and less legible as a sky sign when viewed from ground level, so this will need to be taken into consideration when designing the sign
• You will need authorization and approval from local council and town planners for your sign to be installed
• Illuminated signs need a power source
• The fixings to the building will need to suit public safety standards
• Sign materials will need to be transported to the location, either via the inside of the building or craned up outside the building
• Maintenance will need to be carried out in these hard to reach locations
