Large organisations often overlook the role that environmental factors play in the durability of their signage, and most importantly what the quick susceptiveness of the signage to environmental factors says about their business. Signage is more than a communication tool. It embodies brand identity and values. In this post, we will briefly explore the impact that environmental elements have on your signage. You will also get a few tips on ensuring the quality of your signage network, despite (and in spite) of environmental conditions.
Signage, especially outdoor, faces several environmental challenges that accelerate its degradation through wear and tear or discolouration. Except for things like A-frames and other semi-permanent assets, most outdoor signage is exposed to various elements 24/7. Let us briefly examine the two major factors responsible for these environmental challenges, then we can get into how you can mitigate these challenges.
Understanding the Environmental Challenges
The major factor here is the weather. Harsh conditions pose several risks that impact sign longevity and presentation. From scorching sunlight to torrenting rain and heavy snow, Mother Nature throws a variety of obstacles in the path of signage longevity. Ultraviolet rays from the sun can cause colours to fade and materials to deteriorate, while heavy rain and snow can lead to corrosion and water damage. Proximity to the ocean can also cause accelerated rusting, impacting not only the presentation but the sign’s structure and, consequently, its safety.
The second factor is temperature. Extreme temperature fluctuations can wreak havoc on different materials. When the temperature fluctuates rapidly from hot to cold in a very short time, the expansion and contraction of certain materials result in cracks, warping, and loosening of attachments. The temperature factor also affects indoor signage, as some businesses only run air cooling systems during opening hours and have no temperature regulation overnight. Here, while less prevalent, mold and moisture can impact the cleanliness and overarching presentation of signage.
Armed with knowledge of these common environmental challenges, let’s explore some expert tips that can help you enhance the durability of your signage:
Material Selection Matters
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Material Selection Matters: choose signage materials that are suitable for the local climate. Acrylic, aluminium, and vinyl are some of the best options anywhere around the world. These materials are highly resistant to temperature and other weather or climatic elements.
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Regular Maintenance: While you are focused on maintaining other aspects of your business, don’t neglect your signage either. Plan a preventative maintenance schedule to assess, clean, and repair any damage found to your network of signage. This way your signage stands a better chance of enduring the seasons much longer.
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Protective Coatings for Additional Shielding: protective coatings are transparent and highly resistant materials that can shield your signage from destructive elements. There are various types ranging from; UV protection that protects against ultraviolet ray from the sun that causes colour fading, water resistance that prevents corrosion caused by water damage, to temperature resistance that insulates against fluctuation of the material’s temperature. Cladding is a consideration too. We specify products like Alcadex, Alucabond and Dibond, aluminium composites, as they’re extremely weatherproof, impact-resistant and break-proof, provide vibration-damping, and ensure easy and fast installation.
Evaluating Environment Effects on Signs
As you can see, understanding the specific environment effects on signs can help businesses make informed choices on materials and placement. From coastal areas to dry, arid climates, each environment introduces unique challenges that impact the longevity and appearance of signage. For example, coastal regions pose a particular threat due to the high salt content in the air, which accelerates corrosion and can even degrade protective coatings over time. Proximity to saltwater means regular maintenance should be a priority to prevent rust and material wear.
In contrast, regions that experience extreme temperature variations may see more wear and tear from the weather effects on signage. For instance, desert climates with intense sun and minimal humidity can quickly cause materials like plastics or untreated metals to warp, fade, or crack under prolonged UV exposure. Conversely, areas prone to heavy rain or high humidity require waterproof materials and robust sealants to prevent moisture buildup that can lead to rot, mould, or structural weakening.
And finally, urban environments introduce specific weather effects on signs from pollution and particulates that settle on surfaces, leading to gradual degradation and the need for more frequent cleaning. In such locations, selecting materials like powder-coated metals or weather-resistant composites can significantly extend a sign’s appearance and durability.
Regardless of location, assessing the weather effects on signs is an essential step before committing to a signage solution. Partnering with experts who understand local conditions can make a significant difference in how your signage weathers over time. With a proactive approach, you’ll not only minimise upkeep costs but also ensure your signage looks fresh and professional season after season.
Conclusion
Equipped with knowledge of the common challenges that impact durability and implementing the right material specification and maintenance strategies to mitigate these challenges, you can ensure that your signage remains vibrant and representative of your brand. At SignManager, we’re dedicated to helping your business make a lasting impression, rain or shine. We can help with brand manuals, design and artwork, as well as tailored maintenance programs for your whole network. Feel free to check out more of our blog content.
