In late 2015 our long term client, GE Money, had an interesting challenge for us. After selling their ‘money’ business, their senior management group decided on a brand design for what is now renamed Latitude Financial Services. The new branding was released with a focus on internal staff, and a strong emphasis on change management. This release happened simultaneously in four head offices spread over three states and two countries over one weekend, and was labelled ‘Celebration Day’. They came to us to design, produce, and roll-out all the associated signage and celebratory paraphernalia.
The outcome was a 100% successful launch of Celebration Day. A high level of communication and synergy between our client’s project team, SignManager, and our contractor network made this risky project one to look back on with pride.
Challenges that came with a project of this magnitude and time restraints included:
The outcome was a 100% successful launch of Celebration Day, across all sites. This included everything from lift lobby graphic treatments to entry floor, wall, lift and glazing graphics being in place. A high level of communication and synergy between our client’s project team, SignManager and our contractor network made this risky project one to look back on with pride.
In the spirit of reconciliation, SignManager acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their Elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
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©2021 SignManager Australia Pty Ltd. All rights reserved. Registered address: Suite 1 / 2 Nelson Street, Ringwood, 3043, VIC, Australia.
