Brand & Marketing

Single point of contact for brand consistency

Brand & Marketing

Single point of contact for brand consistency

68% of consumers believe a store’s signage is a reflection of the quality of its products or services.

To ensure your brand is consistently applied across your national network, a dedicated account manager will handle the roll out of your project. Our transparent, purpose built systems allow us to better manage your brand while keeping you in control. You can access your entire project and see how we are delivering efficiencies and savings 24/7.

68% of consumers believe a store’s signage is a reflection of the quality of its products or services.
To ensure your brand is consistently applied across your national network, a dedicated account manager will handle the roll out of your project. Our transparent, purpose built systems allow us to better manage your brand while keeping you in control. You can access your entire project and see how we are delivering efficiencies and savings 24/7.

Our Happy Clients

Origin Energy

Origin Energy

In 2016, Origin engaged SignManager to help with their upcoming rebrand. They had a tight timeframe and needed assistance with the national implementation. SignManager joined forces with Origin’s Branding and Marketing team to add design specification expertise. Origin has a national network of 4 corporate head offices, 42 gas terminals, 6 power stations and 100s of vehicles of various types and scale.
Details
Suncorp

Suncorp

When Suncorp merged with Metway Bank over twenty years ago they looked for a partner to help them transition the brand across their national branch and office network.
Details
Nutrien AG Rebrand

Nutrien AG Rebrand

Landmark came to SignManager with a huge project; a truly nationwide rebrand, ranging from Head Offices in the major state capitals, to metropolitan and regional sites, to some of the most remote places across the country.
Details
Carlton & United Breweries

Carlton & United Breweries

Two decades ago Carlton United Breweries realized their signage portfolio across some 25,000 pubs was out of control. The iconic brand did not have enough money to refresh their existing brands nor the resources to keep their existing and new signs maintained to a high enough standard.
Details
Australia Post

Australia Post

In late 1999 SignManager were engaged by Australia Post (AP) to establish branding and quality standards and a national procurement strategy, SignManager were selected because of: One Point of Contact for Brand Consistency, Quality Control, National Network, Increased Safety Compliance, Reduced Costs and Improved Systems to manage the brand across the network.
Details
Aurizon

Aurizon

Aurizon acquired naming rights to 175 Eagle Street Brisbane and in 2013, decided to install signage on the rooftop. The local Council had restrictions on the size and quantity of signs that could be displayed on a building rooftop.
Details

Our systems allow us to better manage your brand in the built environment for its entire lifecycle.

We ensure your physical brand is optimised to match your marketing across other channels. Meet customers across their entire buying journey by creating consistent touchpoints and brand experiences.

Good signage reduce barriers to purchasing and directly impact your bottom line.

If you consider signage as a marketing tool, there are endless opportunities to connect with the customer and create innovative ways to convey your brand through your signage.

If you’re looking for a single point of contact and consistent brand implementation across your retail network, contact us now for an obligation free chat.
Our systems allow us to better manage your brand in the built environment for its entire lifecycle.
We ensure your physical brand is optimised to match your marketing across other channels. Meet customers across their entire buying journey by creating consistent touchpoints and brand experiences.
Good signage reduce barries to purchasing and directly impact your bottom line.
If you consider signage as a marketing tool, there are endless opportunities to connect with the customer and create innovative ways to convey your brand through your signage.
If you’re looking for a single point of contact and consistent brand implementation across your retail network, contact us now for an obligation free chat.

Resources

Whitepapers

Specify Signs That Are Fit For Purpose

How to specify signs that are fit for purpose
Whitepapers

Sky Sign

The proven benefits of opting for a Sky Sign for effective brand recognition
Whitepapers

Rebranding Process

Simplifying The Rebranding Process
Whitepapers

The Best Value For Your National Signage Program

Deliver the best value for your National Signage Program
Whitepapers

National Signage Program

How to implement a National Signage Program
Whitepapers

Reduce The Cost Of Maintenance

The cost of maintaining your signage and other assets
Whitepapers

Brand Consistency

Brand consistency across your site network
Brochures

Sky Signs

Increased Brand Awareness With
Casestudies

Ruby Tuesday

Taking The Challenge Out Of Branding Isolated Locations
Casestudies

Penske

Power Systems Rebrand
Casestudies

Keno

Coordinating Multi-site Keno Signage Installations
Casestudies

John Deere

Upgrading Dealer Pylons
Casestudies

Hino

Rebrand Rollout
Casestudies

Funeral Home

A Move Toward Modern Technologies
Casestudies

EuropcarAirport

Melbourne Airport Fit Out
Casestudies

Elders

Co-ordination And Roll-Out Of A Regional Rebrand
Casestudies

Domino’s

From Maintenance to Sign Upgrades
Casestudies

CUB Elsternwick

Rejuvenation Of A Local Landmark
Casestudies

CUB Corona

Corona Resort Upgrade
Casestudies

CUB Assembly

Special Project: The General Assembly
Casestudies

CUB SuperCar

International V8 Supercar Series Australia & NZ
Casestudies

Carlton & United Breweries

Creating Brand Consistency And Ensuring Cost Reductions
Casestudies

City of Greater Dandenong Pig

Dandy Pig Goes To Market
Casestudies

City of Greater Dandenong Library

Harmony Square Library
Casestudies

City Greater Dandenong bowls

Keysborough Bowls Club
Casestudies

Brisbane Lions

Clean Venue For Cricket Australia
Casestudies

Cummins

Darwin Service Centre: Interior Fit Out & Exterior Signage
Brochures

Your Brand

Successfully Manage the consistency of
Brochures

Site Audits

The Complexity And Importance Of Accurate
Brochures

Sign Maintenance

The Overwhelming Importance Of
Brochures

Sign Construction and Property Managers

Assistance For
Brochures

Your Signage Procurement

Ensuring Great Value For Money With
Brochures

The Vital Importance Of Safety Signage

On Your Premises
Brochures

Your Rebrand

Set Up To Successfully Manage And Deliver
Brochures

Your Signage Projects

We’re Here To Take The Stress Out Of
Brochures

Brand Fitout

Comprehensive
Brochures

Digital Signage

Future Proof with
Brochures

Decades of Expertise for Independent Advice

Before you get a large signage project underway
Brochures

Artwork and Design

Understanding The Value Of
Casestudies

AMP

Rolling Out An Exciting New Brand Across 7 International Locations
Casestudies

Keno (Tabcorp)

Keno Rebrand Program
Casestudies

GE Money

Digital Signage Solution
Casestudies

Hooters

Retail Brand Self-Assessment
Casestudies

Chemmart

Complete Store Branding
Casestudies

Carpet Court

Rebrand and Roll Out
Casestudies

BWS

Re-branding Remote Store Locations In Tight Deadlines
Casestudies

Baptist Care

A Streamlined Rebrand
Casestudies

Adidas

A new look for Adidas flagship store
Casestudies

ME Bank

Premier Sky Sign in Sydney
Casestudies

Aldi

Creating Brand Consistency And Ensuring Cost Reductions
Casestudies

The Savvy Squire

A new look for a vibrant meeting place
Casestudies

Invocare

Blackwell Funerals
Casestudies

Volkswagen

Achieving Brand Consistency
Casestudies

Hertz

Upgrading Airport Digital Signage
Casestudies

Europcar

Providing More Than Just Signage
Casestudies

Tabcorp

Raceday Ready
Casestudies

Latitude

Celebration Day Launch
Casestudies

Carlton Draught

Special Project: The General Assembly
Casestudies

Target

Updating external signage, branding manual & internal graphics roll out
Casestudies

Virgin Australia

Rolling out the new Virgin brand to Australian and International Airports
Casestudies

Bank of Melbourne

Rebranding internal and external signage
Casestudies

ALDI Torquay

SignManager designs and implements Torquay gateway signage
Casestudies

Coles

National Roll Out Of In-Store Signage Programs
Casestudies

Suncorp Stadium

Market-leading Landmark
Casestudies

Australia Post

Rebranding 4,000 Post Office Facilities Australia-wide

Testimonial

At Europcar AU/NZ we have some unique and often complex design and fitout requirements. The team at SignManager have managed many of our fitouts with professionalism and attention to detail. No challenge is too big for them and we have been extremely happy with the results. I look forward to our continued relationship on the next project!

Alecia Murphy

Property Manager - Europcar AU/NZ

The company has extensive front line experience of what is current practice and developing preferences in the marketplace, which on numerous occasions, has allowed them to look beyond the scope of existing, standard signage, to identify and develop specific applications that met the needs of individual sites, also resulting in the expansion of Boral’s current library of signs. I would have no hesitation in recommending SignManager to assist any company with their search for solutions to their signage requirements.

Peter Lowther

Project Manager Boral

We worked with SignManager to rebrand our national site network, head offices, gas terminals, power plants and vehicles. They simplified the process with one point of contact and a database of our sites including photos, audit notes and records of all communications. Working with SignManager made our projects really easy.

Eve Murfet

Brand Identity Manager Origin

Signmanager was utilized to design (to Global Corporate standards), tender and manage the signage installation for both Wizard and GE. This was affected at a much cheaper price than the incumbent provider submitted whilst eliminating risk to GE through compliance and controllership. Signmanager saved GE in excess of $250,000 in signage costs.

Turanga Baker

Facilities Leader - GE Money AU / NZ

After forming a partnership with SignManager, any signage requirements from Penske is now a simple phone call to our single point of contact who still manages our account 7 years later. This is an invaluable service. We now can be confident all our signage remains consistent across the entire country.

Brian Wells

Facilities Manager - Penske AU/NZ

I am happy to recommend SignManager as a professional and pragmatic company who have provided excellent services to Australia Post. The commitment to a longer-term contract is a reflection of the skills, the personnel and the systems that SignManager offer.

Peter Bowden

Category Manager – Assets

SignManager’s web-based management systems allow our team to log on to a job at any time, view job progress and contractor pricing. This transparent business has enabled us to form a trustworthy business relationship that provides a number of benefits over our previous procurement model.

Matthew Franich

Property Director, Aldi Stores

Talk to the branding experts today about your signage portfolio

Do you have a signage project coming up that seems too big to tackle on your own?

It goes without saying that the best way to keep your signage consistent and on brand is to have a single point of control. As a marketer, you understand the importance of brand consistency across your site network – having a consistent brand can make your customers feel comfortable in familiar surroundings when they visit your stores, can make it easier for service to be provided to a common, consistent standard, and makes the whole organisation look and feel more professional. Consumers prefer buying from brands they know; purchasing is as much an emotional decision as a practical one. If your customers trust your brand, then they are much more likely to buy from you.

However, the larger your network of customers and suppliers is, and the further their geographic spread, the harder it becomes to achieve a consistent look and feel. This disconnect in brand recognition for customers, staff and suppliers erodes the brand equity you have built up through investment in marketing spend over years of hard work.

SignManager provides clients with a single point of contact, and detailed signage guidelines to ensure your brand is consistently applied across your national presence. Sounds easy, right? That’s because it is – with years of industry experience, our project managers really are the signage experts.

  • SignManager can conduct site audits on a large scale
  • We have a network of over 3,000 preapproved contractors, nationwide
  • We capture and store asset data and photos in our online management system; Signifi
  • Signifi is fully transparent, so you can view pricing and project progress at any time

Read how we have helped clients like Target, ALDI, Virgin Australia,and AMP to achieve brand consistency, and how you can do the same in your site network in our white paper.

If you would like help with a strategy to better manage your signage and brand requirements, contact us now.

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Our Clients